Food innovation · Dubai, UAE
Food brands that share one kitchen
One team and one supply chain behind every brand. We create our own, build them for partners, and bring the same kitchen to your events and your office.
What we do
Four ways into our kitchen
- Our brands
Built for ourselves
Starting with BADDIES, our all-day diner, opening soon.
- Consultancy
Your concept, cooked properly
Research, menu, brand, packaging, training and launch, in about 11 weeks per brand.
- Events
We bring the kitchen
Pop-ups, launches, corporate days and private tables, cooked by our chefs.
- Catering
Breakfast for the whole office
Office breakfasts, team lunches and party spreads, packed to travel.
The Pod model
One Pod, busy from breakfast to late night
A Pod is one kitchen running several brands: a dine-in restaurant up front, delivery-only concepts behind it. Each brand keeps its own name, menu and regulars, and shares the people, suppliers, equipment and systems. Pair a breakfast brand with a dinner brand and the grill never goes cold.
- Less waste: menus share ingredients across brands, so less ends up in the bin.
- Shared everything: one team, one supply chain and one set of systems keep overheads low and the kitchen simple to run.
- No dead hours: breakfast-heavy and dinner-heavy brands share the same space and equipment, morning to late night.
- Built to travel: delivery-first brands can open in any cloud kitchen with very little set-up.
Our own brand, built with the process we sell
Opening soon · Jumeirah Village Circle
- Pod 1
- American diner
A diner that changes mood at 5pm: eggs, pancakes and bottomless coffee by day; smash burgers, dogs, loaded fries and shakes by night.
“Same Baddies. Just flipped.”
The kitchen behind it
Chefs first, then everything else
Our culinary team pairs Michelin-level craft with the discipline of high-volume service: menu R&D, central kitchens, costing, food safety and training. Our brand side makes sure it all looks as good as it tastes.
Kitchens our team has cooked in
- The Meydan Hotel
- The H Dubai
- Aloft City Centre Deira
- Madinat Jumeirah
- Mina A’Salam